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ktp X sports >
Challenge
Drive PR was appointed to create a strong, universal brand platform for a new, exciting 28,000 sq/ft action sports store in Kittery, Maine. The ktp X sports complex is home to the Seacoast's largest selection of bike, BMX, MTB, surf, paintball, skateboard and clothing.Solution
Drive PR developed and coordinated all aspects of positioning, branding, marketing as well as launching the store to consumers, media and the industry. We created the name, logo, web content and numerous advertising campaigns. In June 2005 ktp X Sports was launched with the "XJAM 2005" event a mix of vendors, stunt shows and local rock bands.
