|
Kittery Trading Post >
Challenge
Kittery Trading Post is a well known New England institution with over $40 million dollar in annual sales and 200 full time + 200 part time employees. Drive PR was appointed to evaluate, and reinforce Kittery Trading Post's brand during the three year multi-phase 60,000 sq/ft expansion.Solution
After conducting extensive research among customers, staff and management we assisted Kittery Trading Post in building and reinforcing an updated brand approach matching the new store. The KTP brand is stronger than ever and has been tweaked to fit the new, more modern setting as well as the extended product offering.
